“My Foundation Moving Bank” was conceived to promote the innisfree foundation range across the peninsula from north to south, reaching out to the 16 – 30 age group at strategic venues. An unprecedented “moving bank” was created to hype up public’s anticipation of something puzzling coming into town. This has been the third successful collaboration between Moxim and innisfree. The BIGGEST “moving bank” of its kind was cleverly modified from a full-size 40-foot container for a unique and more personalised engagement from product sampling to purchase.